Tesco-Backed Keychain Debuts in UK to Accelerate Private-Label Development

TESCO

THE WHAT? AI-powered private-label manufacturing platform Keychain has launched in the UK with new investment from Tesco-backed W23 Global.

THE DETAILS Keychain integrates product design, sourcing and compliance into one system and has indexed more than 500,000 UK products to help retailers replicate or improve existing formulations. The platform, already used by major US retailers and CPGs, now includes 2,000 UK manufacturers and has a waitlist of more than 1,000 brands and retailers.

THE WHY? The launch targets growing private-label demand and retailers’ need for faster, more efficient product development across complex supply chains.